Take time to allow your patient to practice brushing and coach them as they practice. Advise your patients to think of their toothbrush as a tool that delivers medicine to areas of their gums that can harbor bacteria and germs. Drevenstedt L, Dental Economics'

CONSISTENTLY LEADERS IN INNOVATION, ORAL-B INTRODUCES THE NEW GENIUS POWERBRUSH AS A SMART SOLUTION TO HELP IMPROVE YOUR PATIENTS' BRUSHING TECHNIQUE

1. NEW! POSITION DETECTION

The award-winning^† Oral-B GENIUS with revolutionary, best-in-class Position Detection technology is the world’s first power brush to combine cutting-edge motion sensor within the brush and video recognition via the smartphone’s camera. Only the GENIUS' Position Detection is intelligent enough to know when the brush is physically in the mouth. Using motion detection and camera recognition together, the brush accurately recognizes the areas of the mouth your patients are cleaning to give them the brushing advantage they need so they never miss a zone.

2. NEW! 360° SMARTRING VISUAL ALERT

Only the Oral-B GENIUS has a visual 360° SmartRing System which flashes when excessive brushing pressure is being used, to signal when the toothbrush has paired with the smartphone, and to prompt when it’s time to move to a new brushing zone. The 360˚ SmartRing colour can be customized from a range of available options to further encourage compliance.

3. ORAL-B APP: EXTENDING YOUR CARE BEYOND THE CHAIR TO HELP MOTIVATE PATIENTS AT HOME

As the majority of your patients are also smartphone users, dental health applications help you reach beyond the office and connect with your patients to motivate and coach them as they practice their oral hygiene at home.

THE ACTIVITY LOG – TRACKS AND REINFORCES YOUR ADVICE BEYOND THE OFFICE

Once your patient finishes their brushing session, the results are displayed and logged. Patients can then share their activity log with you and use the Position Detection feature to improve future brushing sessions.

* On average, eligible brushing sessions (>10s) lasted 2:37 min in Germany, 2:20 min in the US and 2:27 in the UK. † Mobile World Congress, GENIUS and the Oral-B App won two awards – Best eHealth Product and Editor’s Choice 2016. References: 1. Drevenstedt L. Dentistry IQ. Dental Economics. Brushing up on hygiene communication. Accessed: October 2016. Available at: http://www. dentaleconomics.com/articles/print/volume-97/issue-10/features/brushing-up-on-hygiene-communication.html 2. Data on file, P&G Motion Tracking Study.  3. IconMobile Group. Q2 2016 Report. 4. Janusz K et al, J Contemp Dent Pract:2008;9(7): 1–13.