Toothpaste
Crest Sensitive and Gum All Day Protection Toothpaste
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Starts to work immediately for lasting sensitivity relief within days & strengthens gums***
Helps prevent harmful oxidants while reversing gingivitis**
Creates a shield of protection against food/drink for lasting sensitivity relief*
Dissolves and lifts away gum harming plaque bacteria
Clinically proven to reduce gum bleeding to fortify gums
*Starts working immediately by blocking tubules for relief in 3 days, with lasting relief through twice daily brushing.
**by neutralizing plaque bacteria
***with twice daily brushing
Product Details
Active ingredient: 0.454% SnF2
Available in 63mL and 20mL sizes
Spotlight On Science
Crest Gum and Sensitivity All Day Protection Toothpaste
80% of sensitivity starts at the gumline due to recession.* Crest Gum & Sensitivity helps heal gingivitis, while the InstaShield™ Formula quickly treats and helps prevent† root sensitivity.
Crest Gum and Sensitivity works by:
- Killing plaque bacteria that can lead to gingivitis, a risk for gingival recession - a cause of root sensitivity
- Occluding tubules to provide relief from sensitivity
- Creating a layer of protection to shield exposed dentin for root sensitivity relief
Published & P&G Clinicals
A Randomized Clinical Trial to Assess the Desensitizing Benefit of a Stabilized Stannous Fluoride Dentifrice.
Data on file at P&G, 2018.
Learn moreCrest Gum and Sensitivity Stannous Fluoride Dentifrice Strengthens Exposed Dentin: Results from Two In Vitro Studies.
Data on file at P&G, 2019.
Learn MoreHe T et al. A Clinical Study to Assess the Effect of a Stabilized Stannous Fluoride Dentifrice on Hypersensitivity Relative to a Marketed Sodium Fluoride/ Triclosan Control.
J Clin Dent 2014;25:13-18.
Learn MoreBahsi E et al. An analysis of the aetiology, prevalence and clinical features of dentine hypersensitivity in a general dental population.
European Review for Medical and Pharmacological Sciences 2012:16;1107-1116.
Learn MoreVideos
Patient Materials
These tools will help you educate patients about the link between gum recession and sensitivity. 80% of sensitivity starts at the gumline due to recession.* Patients now have an opportunity in taking an active role in treating their sensitivity at root of the problem.
Crest Gum & Sensitivity Patient Laminate
Crest Gum & Sensitivity Patient Brochure
* There are many causes of gum recession. For some patients, it can be caused by periodontal disease.
† Helps prevent future sensitivity by fighting acid erosion, plaque and gingivitis to reduce the risk of enamel loss and gum recession, causes of tooth sensitivity.
Note: Only Dentists and Registered Dental Hygienists with Canadian mailing address information have access to order samples through this web portal*. If you are currently logged in under either of these Dental Professional designations (DDS or RDH) and are experiencing an issue placing an order or if you have any questions regarding sampling, please contact us directly.
*Due to Health Canada safety regulations, the ordering of Crest & Oral-B samples is restricted to Dentists and Registered Dental Hygienists who are designated to work with dental products.