CASE STUDY 9 - EMPOWERING THE HYGIENE TEAM.

Kathleen Bokrossy President, RDHU Inc.

ISSUE

As health care providers, hygienists want to improve health, not maintain disease, but many patients get stuck in a recall cycle of gingivitis.

SOLUTION

Better communication is required to break the cycle of gingivitis and improve consistency and predictability in our appointments. Crest® + Oral-B® provides communication tools and techniques to help with the emotional part of the discussion where we must connect oral health to what the patient values. In addition, they help with the right preventative products to protect the results at home.

RESULTS

95% of appointments will go as planned if the hygiene team is empowered to make a stronger contribution to the practice.