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round for a reason

Round For A Reason

A key part in the success of the Oral-B electric rechargeable toothbrush is attributed to our partnership with dental professionals, dental advisory boards and universities. Your input into all stages of product development, research findings, professional knowledge and experience led to the design of the small round brush head. Oral prophylaxis is considered the gold standard for plaque and stain removal. Therefore the brush head was designed to be similar to the professional dental instruments used for prophylaxis.


The Oral-B round brush rotates and oscillates. The cup-shaped brush head has a diameter of approximately 13mm with the bristle tufts placed in strategic positions. This allows the brush head to adapt to each tooth surface by cupping the tooth and reaching in between the teeth to aid in cleaning hard-to-reach areas. Patients are instructed to brush each tooth individually, following the morphology of the tooth. In addition, the length of brush and the small, round brush head allows access into other hard-to-reach portions of the mouth such as the back teeth and the lingual anterior surfaces.

Round Cleans Better For Healthier Gums

Round Cleans Better

Oral-B Power Superior Plaque Removal

Oscillating-Rotating Technology

Oral-B electric rechargeable toothbrushes are built with the fundamental understanding of how plaque is best disrupted and swept away from the tooth surface. The disruption and removal of plaque depends on the brush head motion, supplied by the drive motor in the handle, and the brush head design. The motion of the Oral-B electric rechargeable toothbrush is designed to not only disrupt the plaque biofilm, but to lift and sweep it away. High-speed photography and a robotic cleaning effectiveness demonstrated that the most effective interproximal space penetration occurs when toothbrush bristles change direction. Both the oscillation and rotating momentum by the motion of the bristles create high shear forces that help disrupt plaque biofilm on the tooth surface. In addition, the brushing action provided by oscillating-rotating-pulsating bristles leads to deep interproximal penetration that lifts and sweeps plaque away during both the forward and backward movements. The efficacy of the oscillating-rotating technology has been confirmed both in laboratory tests and in clinical trials relative to various manual toothbrushes and other electric toothbrush technologies.

Oral-B Electric Rechargeable Videos

Take a behind-the-scenes look at how Oral-B iO was developed.

Oral-B iO features an iconic round brush head with oscillation rotations and micro-vibrations for a Sensational Clean.

Watch Dr. Liran Levin, professor of Periodontology, provide his experience using the Oral-B iO electric toothbrush.

Office Resources

round for a reason

Give your patients the chance to read all about the sensational clean they’ll get from Oral-B iO and what sets it apart from other Electric Rechargeable toothbrushes.

round for a reason

Oral-B iO Social Media Toolkit

Download this Oral-B iO Social Toolkit for your office's social media accounts and let your patients know about the exclusive discount offered through your office on the new Oral-B iO patient oral care system.

Oral-B iO Editable Banner

Oral-B iO Editable Banner

Download the Oral-B editable banner to display your office’s exclusive discount for the Transformational Gum Health Bundle 3.0.

Introducing Oral-B iO Office Video

Oral-B iO Combines Oscillation Rotations and Micro-vibrations for a Sensational Clean Patients can't Resist.